Hospitality Industry Orders on the Rise for Sun & Earth

Over the past few months, we have seen a dramatic increase in the number of hotels, B&B's, and extended stays placing orders for Sun & Earth's natural cleaning products (http://www.sunandearth.com). These businesses are ordering just about everything we make (diswasher detergent, dishwashing liquid, laundry detergent, all purpose cleaner, glass cleaner). It's a great thing to witness! But, at the same time...puzzling. Why now? Why Sun & Earth? The only certainty I have at this point is this...I have been told by the General Manager of a major multinational hotel chain that our laundry detergent extends the life of linens. Linens, in the hospitality industry, is an enormous expense. I wonder what else is driving these companies to buy our products. Performance? Results? Natural goodness? Price? Over the next couple of months, we'll be gathering this data. It'll be interesting to see the different reasons.

Be sure to follow @sunandearth on twitter and check out our pages on facebook.

Holiday Weekend Work

I am very grateful to the employees of Sun & Earth who have chosen to spend their Saturday working instead of being with friends and family. Today, we are filling 22 oz Sun & Earth Xtra Concentrated Dish Liquid and .338 oz Sun & Earth On the Spot Instant Stain Remover Pens.

I am not naive to think that our employees are working entirely for my benefit or the company's...or the customer for that matter. Why they are here is not important. What is relevant is that they are, working safely and productively so that we can meet the demand of our loyal consumer base while at the same time improving the lives of our families.

Social Media Networking: The Value for Small Business

It is challenging for King of Prussia-based Sun & Earth, a 20-year old natural cleaning products manufacturer, to measure the impact the digital media (sites like twitter, facebook, and YouTube) has on the organization. There are ways, if you have the resources and an understanding of these "tools". At this point, S&E is becoming increasingly knowledgeable in social media with tremendous support and assistance from friend Sara F. (of Chester County Moms) and the guidance of friend Dave Almacy (of Edelman). Larger organizations have teams of workers dedicated to identifying influential digital media "resources" and by utilizing the reach of these "resources" are able to remain/become relevant and ultimately influence/affect the experiences/decisions of the consumer.

Sun & Earth, with tremendous support from Sarah, our Digital Technology/Social Media Liaison (who works for less than 10 ounces per hour of our All Purpose Cleaner...an unbelievable bargain) has made tremendous strides over the past few months recognizing and utilizing the value and excitement of the social media with its ever-increasing "fan" base.

Be sure to check out some of our pages:

http://www.sunandearth.com/
http://www.twitter.com/SunandEarth
http://www.facebook.com/

Sun & Earth to Appear on NBC10's 10! Show

What a great way to celebrate Earth Day 2009...talk about the benefits of Sun & Earth natural cleaning products with the City of Philadelphia...on television!

Today is Sun & Earth President and CEO John Mullin's appearance on NBC10's 10! Show. The live-to-tape show is "shot" in front of a 50-person studio audience at 9:30 a.m. EDT. The unedited show airs at 11:00 a.m. EDT on NBC10. Webisodes of the 10! Show are available online at http://www.nbcphiladelphia.com. As a way of thanking the entire studio audience, including Chester County Moms (http://www.chestercountymoms.blogspot.com), King of Prussia-based Sun & Earth is giving away Sun & Earth Reusable Shopping Totes packed with natural, non-toxic cleaning products.

Mobile

Trying to write this from my living room Had a meeting with Dave about social media that was a huge boost to Sun and Earth

In Development Phase: Free & Clear Concentrated Laundry Detergent

Sun & Earth has begun the final testing phase of its newest product Free & Clear 2x Concentrated Laundry Detergent. The formulation will actually bring Sun & Earth full-circle as the company launched this product years ago..."way ahead of its time" said John Mullins (President and CEO). Now that the consumer has become increasingly aware of product ingredients, the timing is right to launch/re-launch Free & Clear.

Instant Stain Remover...Safe. Natural. Effective. Portable.

We've done it!

Sun & Earth has just launched a lightweight, portable, all-natural, stain remover...pen. Our On the Spot Instant Stain Remover is the first of it's kind. Enzymes, instead of harsh petro-chemicals are used to remove stains from coffee, juice, iced tea, etc. We're really excited about this product! We actually tested this one while the Sundance Channel film crew visited in October.