Small Business Spotlight Launch

Well, he's done it. Another amazing cartoon from Titanic, our resident artist. He just e-mailed me this hi-res image of our Blogscot (Blog Mascot). His name is E.J. Smith or "Eej" for short.

Our blog format has changed and we will now utilize it to profile small businesses [Sun and Earth's Small Business Spotlight] who either sell our products while promoting eco-smart options or provide environmentally-friendly products or services (themselves). Our premier feature in July will be Big Green Earth Store located on South Street in Philadelphia, PA.

Hospitality Industry Orders on the Rise for Sun & Earth

Over the past few months, we have seen a dramatic increase in the number of hotels, B&B's, and extended stays placing orders for Sun & Earth's natural cleaning products (http://www.sunandearth.com). These businesses are ordering just about everything we make (diswasher detergent, dishwashing liquid, laundry detergent, all purpose cleaner, glass cleaner). It's a great thing to witness! But, at the same time...puzzling. Why now? Why Sun & Earth? The only certainty I have at this point is this...I have been told by the General Manager of a major multinational hotel chain that our laundry detergent extends the life of linens. Linens, in the hospitality industry, is an enormous expense. I wonder what else is driving these companies to buy our products. Performance? Results? Natural goodness? Price? Over the next couple of months, we'll be gathering this data. It'll be interesting to see the different reasons.

Be sure to follow @sunandearth on twitter and check out our pages on facebook.

Social Media Networking: The Value for Small Business

It is challenging for King of Prussia-based Sun & Earth, a 20-year old natural cleaning products manufacturer, to measure the impact the digital media (sites like twitter, facebook, and YouTube) has on the organization. There are ways, if you have the resources and an understanding of these "tools". At this point, S&E is becoming increasingly knowledgeable in social media with tremendous support and assistance from friend Sara F. (of Chester County Moms) and the guidance of friend Dave Almacy (of Edelman). Larger organizations have teams of workers dedicated to identifying influential digital media "resources" and by utilizing the reach of these "resources" are able to remain/become relevant and ultimately influence/affect the experiences/decisions of the consumer.

Sun & Earth, with tremendous support from Sarah, our Digital Technology/Social Media Liaison (who works for less than 10 ounces per hour of our All Purpose Cleaner...an unbelievable bargain) has made tremendous strides over the past few months recognizing and utilizing the value and excitement of the social media with its ever-increasing "fan" base.

Be sure to check out some of our pages:

http://www.sunandearth.com/
http://www.twitter.com/SunandEarth
http://www.facebook.com/

Sun & Earth to Appear on NBC10's 10! Show

What a great way to celebrate Earth Day 2009...talk about the benefits of Sun & Earth natural cleaning products with the City of Philadelphia...on television!

Today is Sun & Earth President and CEO John Mullin's appearance on NBC10's 10! Show. The live-to-tape show is "shot" in front of a 50-person studio audience at 9:30 a.m. EDT. The unedited show airs at 11:00 a.m. EDT on NBC10. Webisodes of the 10! Show are available online at http://www.nbcphiladelphia.com. As a way of thanking the entire studio audience, including Chester County Moms (http://www.chestercountymoms.blogspot.com), King of Prussia-based Sun & Earth is giving away Sun & Earth Reusable Shopping Totes packed with natural, non-toxic cleaning products.

Mobile

Trying to write this from my living room Had a meeting with Dave about social media that was a huge boost to Sun and Earth

In Development Phase: Free & Clear Concentrated Laundry Detergent

Sun & Earth has begun the final testing phase of its newest product Free & Clear 2x Concentrated Laundry Detergent. The formulation will actually bring Sun & Earth full-circle as the company launched this product years ago..."way ahead of its time" said John Mullins (President and CEO). Now that the consumer has become increasingly aware of product ingredients, the timing is right to launch/re-launch Free & Clear.

Instant Stain Remover...Safe. Natural. Effective. Portable.

We've done it!

Sun & Earth has just launched a lightweight, portable, all-natural, stain remover...pen. Our On the Spot Instant Stain Remover is the first of it's kind. Enzymes, instead of harsh petro-chemicals are used to remove stains from coffee, juice, iced tea, etc. We're really excited about this product! We actually tested this one while the Sundance Channel film crew visited in October.

The Latest Concentrated Craze

Believe it or not, the latest concentrated products push by companies is a win for everyone (environment, consumer, company). From a company standpoint, the producer uses less resources (power, plastic, water, fuel for transportation of raw materials, fuel to ship finished product, cardboard, shipping supplies) to ship/distribute the same amount of product. In the end, the same volume of product is shipped to consumers but lasts twice as long resulting in less trips to the grocery store and less materials to recycle. Environmentally, less water, less waste, less recycled materials, less packaging/shipping supplies is used throughout the entire process. Compaction is a great concept. One issue readily recognized is the education of the consumer regarding product usage. Consumers are accustomed to using more than the recommended amount of product expecting better performance results. With compaction, this equates to waste.

Less Is More

Who ever came up with less is more? What does that mean? Is that even possible? To get less of something and actually have more. To pay less for something and actually get more. Sun & Earth has begun the conversion towards compaction (concentrating products). Eventually, every manufacturer of products capable of concentrating them...will. And why? Well, the answer is not as simple as one may think. Why do companies offer concentrated versions of a product as well as the original concentration of the product? Isn't it the same thing in a different package at a different price? Does it have anything to do with the consumer? Costs? Profits?