Small Business Spotlight Launch

Well, he's done it. Another amazing cartoon from Titanic, our resident artist. He just e-mailed me this hi-res image of our Blogscot (Blog Mascot). His name is E.J. Smith or "Eej" for short.

Our blog format has changed and we will now utilize it to profile small businesses [Sun and Earth's Small Business Spotlight] who either sell our products while promoting eco-smart options or provide environmentally-friendly products or services (themselves). Our premier feature in July will be Big Green Earth Store located on South Street in Philadelphia, PA.

Hospitality Industry Orders on the Rise for Sun & Earth

Over the past few months, we have seen a dramatic increase in the number of hotels, B&B's, and extended stays placing orders for Sun & Earth's natural cleaning products (http://www.sunandearth.com). These businesses are ordering just about everything we make (diswasher detergent, dishwashing liquid, laundry detergent, all purpose cleaner, glass cleaner). It's a great thing to witness! But, at the same time...puzzling. Why now? Why Sun & Earth? The only certainty I have at this point is this...I have been told by the General Manager of a major multinational hotel chain that our laundry detergent extends the life of linens. Linens, in the hospitality industry, is an enormous expense. I wonder what else is driving these companies to buy our products. Performance? Results? Natural goodness? Price? Over the next couple of months, we'll be gathering this data. It'll be interesting to see the different reasons.

Be sure to follow @sunandearth on twitter and check out our pages on facebook.

Holiday Weekend Work

I am very grateful to the employees of Sun & Earth who have chosen to spend their Saturday working instead of being with friends and family. Today, we are filling 22 oz Sun & Earth Xtra Concentrated Dish Liquid and .338 oz Sun & Earth On the Spot Instant Stain Remover Pens.

I am not naive to think that our employees are working entirely for my benefit or the company's...or the customer for that matter. Why they are here is not important. What is relevant is that they are, working safely and productively so that we can meet the demand of our loyal consumer base while at the same time improving the lives of our families.

Mobile

Trying to write this from my living room Had a meeting with Dave about social media that was a huge boost to Sun and Earth

In Development Phase: Free & Clear Concentrated Laundry Detergent

Sun & Earth has begun the final testing phase of its newest product Free & Clear 2x Concentrated Laundry Detergent. The formulation will actually bring Sun & Earth full-circle as the company launched this product years ago..."way ahead of its time" said John Mullins (President and CEO). Now that the consumer has become increasingly aware of product ingredients, the timing is right to launch/re-launch Free & Clear.

Instant Stain Remover...Safe. Natural. Effective. Portable.

We've done it!

Sun & Earth has just launched a lightweight, portable, all-natural, stain remover...pen. Our On the Spot Instant Stain Remover is the first of it's kind. Enzymes, instead of harsh petro-chemicals are used to remove stains from coffee, juice, iced tea, etc. We're really excited about this product! We actually tested this one while the Sundance Channel film crew visited in October.

The Latest Concentrated Craze

Believe it or not, the latest concentrated products push by companies is a win for everyone (environment, consumer, company). From a company standpoint, the producer uses less resources (power, plastic, water, fuel for transportation of raw materials, fuel to ship finished product, cardboard, shipping supplies) to ship/distribute the same amount of product. In the end, the same volume of product is shipped to consumers but lasts twice as long resulting in less trips to the grocery store and less materials to recycle. Environmentally, less water, less waste, less recycled materials, less packaging/shipping supplies is used throughout the entire process. Compaction is a great concept. One issue readily recognized is the education of the consumer regarding product usage. Consumers are accustomed to using more than the recommended amount of product expecting better performance results. With compaction, this equates to waste.