Small Business Spotlight Launch

Well, he's done it. Another amazing cartoon from Titanic, our resident artist. He just e-mailed me this hi-res image of our Blogscot (Blog Mascot). His name is E.J. Smith or "Eej" for short.

Our blog format has changed and we will now utilize it to profile small businesses [Sun and Earth's Small Business Spotlight] who either sell our products while promoting eco-smart options or provide environmentally-friendly products or services (themselves). Our premier feature in July will be Big Green Earth Store located on South Street in Philadelphia, PA.

Hospitality Industry Orders on the Rise for Sun & Earth

Over the past few months, we have seen a dramatic increase in the number of hotels, B&B's, and extended stays placing orders for Sun & Earth's natural cleaning products (http://www.sunandearth.com). These businesses are ordering just about everything we make (diswasher detergent, dishwashing liquid, laundry detergent, all purpose cleaner, glass cleaner). It's a great thing to witness! But, at the same time...puzzling. Why now? Why Sun & Earth? The only certainty I have at this point is this...I have been told by the General Manager of a major multinational hotel chain that our laundry detergent extends the life of linens. Linens, in the hospitality industry, is an enormous expense. I wonder what else is driving these companies to buy our products. Performance? Results? Natural goodness? Price? Over the next couple of months, we'll be gathering this data. It'll be interesting to see the different reasons.

Be sure to follow @sunandearth on twitter and check out our pages on facebook.

Mobile

Trying to write this from my living room Had a meeting with Dave about social media that was a huge boost to Sun and Earth

The Latest Concentrated Craze

Believe it or not, the latest concentrated products push by companies is a win for everyone (environment, consumer, company). From a company standpoint, the producer uses less resources (power, plastic, water, fuel for transportation of raw materials, fuel to ship finished product, cardboard, shipping supplies) to ship/distribute the same amount of product. In the end, the same volume of product is shipped to consumers but lasts twice as long resulting in less trips to the grocery store and less materials to recycle. Environmentally, less water, less waste, less recycled materials, less packaging/shipping supplies is used throughout the entire process. Compaction is a great concept. One issue readily recognized is the education of the consumer regarding product usage. Consumers are accustomed to using more than the recommended amount of product expecting better performance results. With compaction, this equates to waste.