Small Business Spotlight Launch

Well, he's done it. Another amazing cartoon from Titanic, our resident artist. He just e-mailed me this hi-res image of our Blogscot (Blog Mascot). His name is E.J. Smith or "Eej" for short.

Our blog format has changed and we will now utilize it to profile small businesses [Sun and Earth's Small Business Spotlight] who either sell our products while promoting eco-smart options or provide environmentally-friendly products or services (themselves). Our premier feature in July will be Big Green Earth Store located on South Street in Philadelphia, PA.

Holiday Weekend Work

I am very grateful to the employees of Sun & Earth who have chosen to spend their Saturday working instead of being with friends and family. Today, we are filling 22 oz Sun & Earth Xtra Concentrated Dish Liquid and .338 oz Sun & Earth On the Spot Instant Stain Remover Pens.

I am not naive to think that our employees are working entirely for my benefit or the company's...or the customer for that matter. Why they are here is not important. What is relevant is that they are, working safely and productively so that we can meet the demand of our loyal consumer base while at the same time improving the lives of our families.

Social Media Networking: The Value for Small Business

It is challenging for King of Prussia-based Sun & Earth, a 20-year old natural cleaning products manufacturer, to measure the impact the digital media (sites like twitter, facebook, and YouTube) has on the organization. There are ways, if you have the resources and an understanding of these "tools". At this point, S&E is becoming increasingly knowledgeable in social media with tremendous support and assistance from friend Sara F. (of Chester County Moms) and the guidance of friend Dave Almacy (of Edelman). Larger organizations have teams of workers dedicated to identifying influential digital media "resources" and by utilizing the reach of these "resources" are able to remain/become relevant and ultimately influence/affect the experiences/decisions of the consumer.

Sun & Earth, with tremendous support from Sarah, our Digital Technology/Social Media Liaison (who works for less than 10 ounces per hour of our All Purpose Cleaner...an unbelievable bargain) has made tremendous strides over the past few months recognizing and utilizing the value and excitement of the social media with its ever-increasing "fan" base.

Be sure to check out some of our pages:

http://www.sunandearth.com/
http://www.twitter.com/SunandEarth
http://www.facebook.com/

Mobile

Trying to write this from my living room Had a meeting with Dave about social media that was a huge boost to Sun and Earth