Less Is More

Who ever came up with less is more? What does that mean? Is that even possible? To get less of something and actually have more. To pay less for something and actually get more. Sun & Earth has begun the conversion towards compaction (concentrating products). Eventually, every manufacturer of products capable of concentrating them...will. And why? Well, the answer is not as simple as one may think. Why do companies offer concentrated versions of a product as well as the original concentration of the product? Isn't it the same thing in a different package at a different price? Does it have anything to do with the consumer? Costs? Profits?