The Latest Concentrated Craze

Believe it or not, the latest concentrated products push by companies is a win for everyone (environment, consumer, company). From a company standpoint, the producer uses less resources (power, plastic, water, fuel for transportation of raw materials, fuel to ship finished product, cardboard, shipping supplies) to ship/distribute the same amount of product. In the end, the same volume of product is shipped to consumers but lasts twice as long resulting in less trips to the grocery store and less materials to recycle. Environmentally, less water, less waste, less recycled materials, less packaging/shipping supplies is used throughout the entire process. Compaction is a great concept. One issue readily recognized is the education of the consumer regarding product usage. Consumers are accustomed to using more than the recommended amount of product expecting better performance results. With compaction, this equates to waste.