Sunday, November 16, 2008

Instant Stain Remover...Safe. Natural. Effective. Portable.

We've done it!

Sun & Earth has just launched a lightweight, portable, all-natural, stain remover...pen. Our On the Spot Instant Stain Remover is the first of it's kind. Enzymes, instead of harsh petro-chemicals are used to remove stains from coffee, juice, iced tea, etc. We're really excited about this product! We actually tested this one while the Sundance Channel film crew visited in October.

Thursday, October 16, 2008

Concentrated Dish Liquid

We have tested a countless number of products on the market designed to safely and effectively clean anything you'd "pretty much find" in your kitchen sink (e.g. pots and pans, dinner plates, flatware, baby bottles, sippy cups). We looked at both natural and chemical-based dish liquids (for handwashing of dishes) including new-to-market formulations as well as "tried and true" detergents. At first, we couldn't believe the results we were seeing. The tried and trues, of course, worked, but give (free of charge) an upper body workout from all the scrubbing AND did not rinse well. Some of the newer formulations barely "sudsed" raising leaving us wonder "Are we using the right amount?"..."Did I mis-read the instructions?". In the end, the test results were analyzed and found (what we already believed) that Sun & Earth's Concentrated Dish Liquid simply performs better. If you haven't tried the newest Sun & Earth's Concentrated Dish Detergent, you're missing out.

Wednesday, October 15, 2008

Repurposing Plastic 55-Gallon Drums for Rainwater Collection Systems

On October 1st, Sun & Earth publicly announced it would offer (for FREE) it's empty plastic 55-gallon drums to customers who would use them for beneficial purposes. The intent was to, rather than recycle the drums, put them to good use serving the environment. Since we use environmentally-friendly ingredients in our formulations, it was a great repurposing of our drums.

We challenged our customers to build their very own, one-of-a-kind Rainwater Collection System using our empties. We're excited to say that the offering has been a huge success as we have multiple inquiries daily. The idea excited our loyal customers so much that we've had to put-off requests until we mix/blend more product resulting in the creation of another go-round of empty drums. Our next challenge to our customers is a Compost Tumbler. I guess we'll see who's up for that one!

Tuesday, October 14, 2008

The Latest Concentrated Craze

Believe it or not, the latest concentrated products push by companies is a win for everyone (environment, consumer, company). From a company standpoint, the producer uses less resources (power, plastic, water, fuel for transportation of raw materials, fuel to ship finished product, cardboard, shipping supplies) to ship/distribute the same amount of product. In the end, the same volume of product is shipped to consumers but lasts twice as long resulting in less trips to the grocery store and less materials to recycle. Environmentally, less water, less waste, less recycled materials, less packaging/shipping supplies is used throughout the entire process. Compaction is a great concept. One issue readily recognized is the education of the consumer regarding product usage. Consumers are accustomed to using more than the recommended amount of product expecting better performance results. With compaction, this equates to waste.

Saturday, October 4, 2008

Less Is More

Who ever came up with less is more? What does that mean? Is that even possible? To get less of something and actually have more. To pay less for something and actually get more. Sun & Earth has begun the conversion towards compaction (concentrating products). Eventually, every manufacturer of products capable of concentrating them...will. And why? Well, the answer is not as simple as one may think. Why do companies offer concentrated versions of a product as well as the original concentration of the product? Isn't it the same thing in a different package at a different price? Does it have anything to do with the consumer? Costs? Profits?